News

Around-the-World Roundup: 'Sex,' 'Prince' Lead Again, 'A-Team' Misses Mark

by Ray Subers
Sex and the City 2
 

 
June 13, 2010

Foreign sales were slow this weekend, undoubtedly due in part to the start of the World Cup on Friday. Sex and the City 2 led the way for the second weekend in a row, while Prince of Persia: The Sands of Time continued to offset its weak domestic numbers with solid international sales. The A-Team debuted in 35 territories, though it appears its core young male audience preferred their nation's soccer teams over this scorned commando team.

Sex and the City 2 fell 48 percent in its third weekend, grossing $23 million in 58 markets for a foreign tally of $131.1 million. According to distributor Warner Bros., overall attendance is up four percent from Sex and the City in the same markets, though actual grosses aren't as impressive thanks to recently tumultuous exchange rates. The movie's only major opening took place in South Korea, where it debuted to $805,000. Among holdovers, it maintained the number one spot in Australia ($3.7 million), the United Kingdom ($2.2 million), France ($2.2 million) and Germany ($1.9 million).

Prince of Persia was off 48 percent to $19.7 million in its fourth weekend. This included $1.8 million from China, $1.6 million from Russia, $1.5 million from Brazil and $1.2 million from Mexico. With a worldwide (domestic plus foreign) total of $262.6 million, Prince of Persia is gearing up to pass Lara Croft: Tomb Raider's $274.7 million by next weekend to become the world's highest-grossing video game adaptation ever.

The A-Team opened in third place as it extracted an underwhelming $14.4 million from 34 territories. This included decent starts in Australia ($2.9 million), Russia ($1.7 million) and South Korea ($1.5 million). Predominantly American brands like The A-Team are a tough sell internationally, especially without a bona fide worldwide movie star. While Liam Neeson and Bradley Cooper have respectively starred in recent box office hits Taken and The Hangover, both movies were more popular domestically than they were internationally. Add in that A-Team's young male target audience was likely holed up watching the first games of the World Cup group stage, and the movie's middling debut isn't a huge surprise. A-Team expands in to 14 more markets next weekend, including France and Italy.

In its fifth weekend, Robin Hood was down 19 percent to $7.2 million. Sales were boosted thanks to openings in China, India and Chile ($330,000), with specific numbers currently unavailable for China and India. Robin Hood has thus far rounded up $183.7 million overseas for a worldwide total of $283.5 million.

The Karate Kid, which debuted in first place at the domestic box office this weekend, opened in ten Asian and Carribean territories, rounding out the Top Five with $6.4 million. This included $1.3 million in Malaysia, $1.2 million in Singapore, $952,000 in the Philippines and $944,000 in India. Among major Asian markets, The Karate Kid has yet to open in Hong Kong, Japan or China (the movie's primary setting and filming location).

Though it's looking less and less likely that Iron Man 2 will be able to overcome its predecessor's final domestic gross, it did manage to pass Iron Man's $585.2 million worldwide total on Friday. For the weekend, Iron Man 2 was up 89 percent to $5.3 million, thanks almost entirely to a strong $3.8 million opening in Japan. Through its seventh weekend, Iron Man 2 has made $594.3 million worldwide.

NOTE: This report was updated on June 15 with final figures.

Domestic Weekend Report:
'Karate Kid' Kick-Starts the Summer, 'A-Team' B-Listed

Last Weekend's Around-the-World Roundup:
'Sex and the City 2's on Top



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