Friday Report: 'Shrek' Tops Again

by Brandon Gray
Get Him to the Greek

June 5, 2010

On another soft summer Friday, Shrek Forever After out-grossed four middling new nationwide releases to lead the box office again. The fourth Shrek movie generated an estimated $6.5 million, pushing its total to $164.2 million. Its 43 percent Friday-to-Friday slip was smaller than 48 percent drops of the last two Shrek movies at the same point, but it was still the lowest-grossing third Friday yet for a Shrek movie, even before adjusting for attendance.

With an estimated $6.2 million on around 3,200 screens at 2,697 locations, Get Him to the Greek wasn't far behind Shrek on Friday, but the difference will grow by a wide margin as the weekend progresses. Though not the next Knocked Up or The Hangover, Get Him to the Greek's opening day was solid for a music-themed comedy, and it was about the same as the movie it was spun off from, Forgetting Sarah Marshall. It was also close to I Love You, Man and Role Models, but all three pictures had greater attendance.

Killers mustered an estimated $5.7 million on approximately 3,300 screens at 2,859 sites. That was less than the two other similar movies from earlier this year: The Bounty Hunter ($7.6 million) and Date Night ($9.2 million).

Marmaduke was far from the next Garfield or Beverly Hills Chihuahua, grabbing an estimated $3.4 million on around 3,700 screens at 3,213 venues. Its opening day was even lower than Underdog's $4.1 million, among past comparable titles.

The least-attended new release, Splice, was below par for a creature feature, rustling up an estimated $2.7 million on close to 2,600 screens at 2,450 sites.

In fourth place, Sex and the City 2 plummeted 66 percent Friday-to-Friday to an estimated $4.4 million, accumulating $65.2 million in nine days. It trailed the first Sex and the City by more than $20 million through the second Friday.

Rounding out the Top Five, Prince of Persia: The Sands of Time collapsed by 60 percent, pulling in an estimated $4.1 million and bringing its total to $49.7 million in eight days.

Meanwhile, Iron Man 2 continued to fall at a steeper rate than the first Iron Man. The sequel made an estimated $2.15 million, down 52 percent in its fifth Friday, compared to the first movie's $3.8 million and 30 percent dip.

Related Story
Weekend Briefing: Four Middling Movies Muddle Through

Related Chart
Daily Grosses for Friday, June 4

12/10 'Coco' Threepeats, 'Disaster Artist' Soars and WB Tops $2 Billion
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11/30 'Coco' To Lead Post-Thanksgiving Weekend as Limited Releases Take the Stage
11/26 'Coco' Scores Another Strong Thanksgiving Debut for Disney
11/22 'Coco' Hopes to Add to Disney's Legacy at the Thanksgiving Box Office
11/19 'Justice League' Stumbles in Domestic Debut as 'Wonder' Delivers Wondrous Results
> MORE: News | Features
New MPAA Ratings Added
DAILY: Monday, 12/11 (40 tracked)
WEEKEND: Weekend Actuals, 'Coco' #1
DAILY: Friday, 'Coco' #1
DAILY: Thursday 12/7 (50 tracked)
WEEKLY: 'Coco' Tops the Week with $34.63m
DAILY: Wednesday, 12/6 (41 tracked)
DAILY: Tuesday, 12/5 (42 tracked)