Friday Report: 'Shrek 4' Trails Predecessors on First Day

by Brandon Gray
Shrek Forever After

May 22, 2010

On Friday, Shrek Forever After grabbed an estimated $20.8 million on approximately 9,500 screens at 4,359 locations, easily leading the day but debuting closer to Kung Fu Panda than its Shrek brethren. The fourth Shrek's release included a record number of 3D locations (2,373) and a record number of IMAX locations (194), but how much they contributed is unavailable as of this writing.

Without a 3D boost, Kung Fu Panda made $20.3 million on its first day, while Shrek the Third generated $38.4 million on its first day and went on to break the animated opening weekend record with $121.6 million. Shrek 2's first Friday was also greater than Shrek Forever After, grossing $28.3 million after opening on a Wednesday. The first Shrek bagged $11.6 million on its first day back in 2001.

Should Shrek Forever After follow Shrek the Third's pattern, its opening weekend would come in at over $65 million.

Iron Man 2 was second on Friday with an estimated $7.5 million, down 51 percent from last Friday, and its total rose to $232.1 million in 15 days. The first Iron Man fell 42 percent to $8.7 million on its third Friday, tallying $199.9 million through the same point.

Robin Hood tumbled almost as steeply as Kingdom of Heaven, King Arthur and Troy in its second Friday, off 56 percent to an estimated $5.7 million, increasing its sum to $53.5 million in eight days. Gladiator was down 36 percent on its second Friday.

Also in their second Fridays, Letters to Juliet was off a decent 41 percent to an estimated $3 million, while Just Wright dropped 53 percent to an estimated $1.3 million. Date Night had the best hold among nationwide releases, down 25 percent to an estimated $925,000, and its tally grew to $88.8 million in 43 days.

MacGruber was closer to Delta Farce than Austin Powers among past goofy May action comedies. It debuted to a mere estimated $1.6 million at 2,551 sites on Friday.

How to Train Your Dragon took a hit with the release of DreamWorks Animation stable mate Shrek Forever After claiming most of its 3D screens and family attention. It plummeted 66 percent to an estimated $420,000, and its total stands at $209.5 million in 57 days.

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Related Chart
Daily Grosses for Friday, May 21

3/18 'Black Panther' Tops $600M Domestically While 'I Can Only Imagine' Surprises with $17M Debut
3/15 Can 'Black Panther' Fend Off 'Tomb Raider' for Fifth Straight Weekend at #1?
3/11 'Black Panther' Remains Box Office King, Topping $1 Billion Worldwide
3/8 Disney's 'A Wrinkle in Time' and 'Black Panther' Compete for the Weekend's Top Spot
3/4 'Black Panther' Tops $500 Million, Becoming Tenth Largest Domestic Release All-Time
3/1 'Black Panther' Preps for Third Weekend at #1 as 'Red Sparrow' & 'Death Wish' Debut
> MORE: News | Features
WEEKEND: Weekend Actuals, 'Black Panther' #1
DAILY: Friday, 'Tomb Raider' #1
WEEKLY: 'Black Panther' Tops the Week with $57.49m
DAILY: Thursday 3/15 (45 tracked)
DAILY: Wednesday, 3/14 (42 tracked)
DAILY: Tuesday, 3/13 (42 tracked)
New MPAA Ratings Added
DAILY: Monday, 3/12 (42 tracked)