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'Machete' Cuts Into Labor Day

by Ray Subers
 

 
April 16, 2010

20th Century Fox announced that Robert Rodriguez's action thriller Machete will premiere on Labor Day Weekend 2010 (Sept. 3). Based off a fake movie trailer from Rodriguez and Quentin Tarantino's Grindhouse, Machete follows the titular Mexican ex-Federale (Danny Trejo) as he hunts down people who double-crossed him.

It may seem surprising to see a spin-off featuring a bit player from Grindhouse, as that movie only mustered $25 million in Spring 2007. It's pretty clear, though, that Machete isn't planned as an under-the-radar niche movie, as its cast includes Robert DeNiro, Jessica Alba, Michelle Rodriguez and Lindsay Lohan (in her first nationwide release since I Know Who Killed Me in 2007). Rodriguez wrote Machete and co-directs with longtime editor Ethan Maniquis.

Rodriguez began his career with R-rated action pictures El Mariachi, Desperado and From Dusk Till Dawn, but lately has alternated between these movies and children's movies like the Spy Kids series. Shorts, his latest children's movie, disappointed last year, grossing just $20.9 million. The fourth movie in the Spy Kids series, subtitled All the Time in the World, is currently scheduled for Aug. 19, 2011.

Throw-away action movies frequently launch on Labor Day Weekend, including recent movies like Gamer, Babylon A.D. and Crank. This year, Machete will face off against the George Clooney thriller The American and the comedy Born to Be a Star.

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