News

Weekly Report: ‘Clash’ Leads, ‘Dragon’ Holds

by Brandon Gray
Clash of the Titans
 

 
April 9, 2010

Leading April 2-8, Clash of the Titans mustered $80.9 million in its first seven days, ranking as the 73rd highest-grossing opening week of all time. That was less than 300's first week, which came in at $96.3 million, and Clash had lower estimated attendance than Troy and Gladiator among similar titles.

While Clash of the Titans's daily trajectory appeared like it was heading downward at a faster rate than 300 and others, it's important to note that the Easter holiday inflated Monday beyond the norm and beyond the rest of the weekdays. Clash's attrition from Sunday to Thursday was around 70 percent just like 300.

Maintaining much of its altitude in second place, How to Train Your Dragon was off 28 percent to $45.4 million, bringing its 14-day total to $108.5 million. It had the best hold among nationwide releases and held a bit better than Monsters Vs. Aliens' Easter week last year. It also became the top-grossing dragon-centric movie on record by its ninth day, surpassing Eragon.

Due to the Easter and spring holidays, family-oriented pictures generally had greater weekday-to-weekend ratios than others. How to Train Your Dragon grossed 36 percent of its $45.4 million week on Monday-to-Friday, while Diary of a Wimpy Kid's weekdays accounted for 41 percent of its $8.9 million week. When kids are in school, these pictures would normally have much lower weekday shares.

Tyler Perry's Why Did I Get Married Too? bagged $37.5 million, which was Perry's second biggest-grossing opening week behind Madea Goes to Jail and 40 percent higher than the first Why Did I Get Married?. The picture had the smallest weekday-to-weekend ratio among nationwide releases (22 percent), and, despite not being a family movie, its Monday seemed to get the biggest Easter bounce of the week judging by its Monday to Thursday decline, which was a whopping 49 percent.

In fourth place, The Last Song pulled in $23 million, lifting its total $32.4 million in nine days. That's about how much Hannah Montana The Movie made in its first three days alone last Easter, but Last Song lacked the heat of that movie's built-in audience. By the comparable Thursday, Last Song had narrowed much of the daily gap, making $1.5 million versus Hannah's $1.8 million.

Alice in Wonderland rounded out the Top Five with a $12.2 million haul, down 53 percent from last week. Its total stands at $313.7 million in 35 days, charting 27th of all time in terms of dollars.

Related Story
Weekend Report: Kraken Gets Crackin' Over Easter


Related Charts
Weekly Box Office, April 2-8
Daily Grosses
All Time Opening Weeks



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