News

‘Last Song’ Opens Solidly on Wednesday

by Brandon Gray
 

 
April 1, 2010

Topping the Wednesday box office, The Last Song opened to $5.1 million on approximately 3,300 screens at 2,673 theaters, more than doubling the Wednesday launch of The Sisterhood of the Traveling Pants among past similar titles.

The Miley Cyrus vehicle had a much smaller first day than her two previous pictures, Hannah Montana The Movie ($17.4 million) and the Hannah Montana/Miley Cyrus concert ($8.7 million, but they were buoyed by the Hannah Montana franchise and also debuted on busier Fridays. The last Nicholas Sparks adaptation, Dear John, made $13.8 million on its opening Friday, but Last Song is the first Sparks movie to start on a Wednesday so there is no apples-to-apples to comparison.

The Last Song was released on Wednesday to fully exploit spring and Easter breaks for schools nationwide. It edged out How to Train Your Dragon for first place, though, Dragon didn't budge with its $4.5 million ($57.9 million six-day total) and has been performing at an inflated rate as most family or kids movies do in the days leading up to Good Friday. Younger-skewing Diary of a Wimpy Kid was a more extreme example: its $1.1 million Wednesday was up 38 percent over last Wednesday.

Related Chart
Grosses for Wednesday, Mar. 31



RECENT ARTICLES
12/17 Forecast: Will Moviegoers Show Up One Last Time for 'The Hobbit'?
12/17 Forecast (cont.): 'Night at the Museum,' 'Annie' Open Ahead of Christmas Holiday
12/14 Weekend Report: 'Exodus' is Weak 'King'
12/14 Around-the-World Roundup: 'Hobbit' Finale Opens to $122 Million Overseas
12/13 Friday Report: 'Exodus' Rules with $8.6 Million
12/11 Forecast: 'Exodus' to Reign Supreme at the Box Office This Weekend
> MORE: News | Features
LATEST UPDATES
DAILY: Thursday, 12/18 (34 tracked)
ALL TIME: Opening Wednesdays
THEATERS: 12/19 Counts
SCHEDULE: 'The Interview'
SCHEDULE: 'Alvin and the Chipmunks 4'
MPAA: New Ratings - 'Furious 7,' 'Jupiter Ascending,' 'Home,' 'Midnight Special,' 'Selma' & more >
12/16 DVD/Blu-ray Releases
STUDIOS: Market Share (as of Sun.)
WEEKEND: Actuals (84 tracked)
FOREIGN CHARTS >
> MORE UPDATES