2010 Preview: Salt

by Brandon Gray

February 5, 2010

Release Date: July 23
Studio: Colombia
Genre: Action Thriller
Director: Phillip Noyce
Writer: Kurt Wimmer and Brian Helgeland
Cast: Angelina Jolie, Liev Schreiber, Chiwetel Ejiofor
Studio Description: Evelyn Salt (Jolie) is a CIA officer who swore an oath to duty, honor, and country. When she is accused by a defector of being a Russian sleeper spy, Salt goes on the run to clear her name and ultimately prove she is a patriot. Using all her skills and years of experience as a covert operative, she must elude capture and protect her husband or the world's most powerful forces will erase any trace of her existence.
Watch the Trailer

Analysis: With Salt, Angelina Jolie is playing right in her wheelhouse. Since her rise to fame, the actress has found box office success in the action genre, but audiences have mostly ignored her in any other genre. Her exotic bad girl image has worked well in action hits like Lara Croft: Tomb Raider ($131.2 million), Mr. & Mrs. Smith ($186.3 million) and Wanted ($134.5 million), but has proved largely unrelatable in her other roles, ranging from the box office disaster Beyond Borders ($4.4 million) to the modest Changeling ($35.7 million).

Salt dashes into theaters on July 23, the same date as The Bourne Supremacy back in 2004. That's not a random point, because Salt comes off as a female Bourne in a trailer that slickly sets up the movie's premise and shows off some spectacular action scenes. Clearing one's name and going on the run to find the truth are perennially popular themes for action thrillers, working like gangbusters in the Bourne series, Mission: Impossible, Minority Report, Enemy of the State, The Fugitive and many more.

While drudging up the Russians as villains again may seem passé, the combination of a compelling action thriller premise, kinetic stunts and a star aligned with her bankable persona could pepper Salt with sizable box office returns.

Related Stories:
'Bourne Ultimatum' Accepted
'Mr. & Mrs. Smith' Honeymoons at the Top
Audiences Do the 'Doo' as a New Franchise is 'Bourne'

Similar Movies: Mr. and Mrs. Smith, The Bourne Identity, The Bourne Supremacy, The Bourne Ultimatum, The Long Kiss Goodnight, Mission: Impossible, Mission: Impossible II, Mission: Impossible III, Minority Report, Enemy of the State, Wanted, The Good Shepherd, Spy Game, Breach, The Fugitive, Shooter, Point of No Return, Eagle Eye

Related Charts: Spy, Action Heroine

< back to
2010 Preview

10/20 Weekend Box Office Forecast: 'Jack Reacher', Madea's 'Boo!' and 'Ouija 2'
10/16 'Accountant' Tops Box Office, 'Inferno' Opens Overseas & 'Pets' Enters Top 50
10/13 Weekend Box Office Forecast: 'The Accountant, 'Kevin Hart: What Now?' and 'Max Steel'
10/11 September 2016 Box Office Highlights: 'Sully' Leads Third Largest September Ever
10/9 'Girl on the Train' Leads Weekend While 'Finding Dory' Tops $1 Billion Worldwide
10/6 Weekend Box Office Forecast: 'Girl on the Train', 'Birth of a Nation' and 'Middle School'
> MORE: News | Features
DAILY: Friday Estimates, 'A Madea Halloween' #1
WEEKLY: 'The Accountant' Tops the Week with $33.8m
DAILY: Thursday, 10/20 (60 tracked)
DAILY: Wednesday, 10/19 (41 tracked)
DAILY: Tuesday, 10/18 (42 tracked)
New MPAA Ratings Added
DAILY: Monday, 10/17 (41 tracked)
WEEKEND: Weekend Actuals, 'The Accountant' #1
ALL TIME: 'Finding Dory' Becomes 27th Film to Top $1 Billion
SCHEDULE: The 'Untitled Wolverine' Movie is Now Titled 'Logan'