Release Date: March 26 (conventional theaters and IMAX 3D) Studio: Paramount (DreamWorks) Genre: Animation Director: Dean DeBlois and Chris Sanders Writer: Cressida Cowell, Dean DeBlois, Adam F. Goldberg, Chris Sanders, Peter Tolan Cast: Jay Baruchel, Gerard Butler, America Ferrera, Craig Ferguson, Jonah Hill, Christopher Mintz-Plasses, Kristen Wiig, T.J. Miller Studio Description: Set in the mythical world of burly Vikings and wild dragons, and based on the book by Cressida Cowell, the action comedy tells the story of Hiccup, a Viking teenager who doesn't exactly fit in with his tribe's longstanding tradition of heroic dragon slayers. Hiccup's world is turned upside down when he encounters a dragon that challenges he and his fellow Vikings to see the world from an entirely different point of view. • Watch the Trailer
Dragon-centric movies haven't exactly burnt up the box office. Eragon's the highest-grossing one with $75 million, followed by Dragonheart at $51.4 million. But How to Train Your Dragon is gunning for broader family appeal, striking a tone that's more comparable to Lilo & Stitch (not coincidentally from the same director team), Shrek and Cloudy with a Chance of Meatballs. It's also being pushed as a 3D event like Monsters Vs. Aliens, which launched with $59.3 million and ended up with $198.4 million. While How to Train Your Dragon doesn't immediately appear to have as concise or saleable a subject as Monsters Vs. Aliens, it is well-positioned to find a sizable audience.