2010 Preview: Percy Jackson & The Olympians: The Lightning Thief
by Brandon Gray
Percy Jackson & The Olympians: The Lightning Thief
January 15, 2010
Release Date: Feb. 12 Studio: Fox Genre: Fantasy Director:Chris Columbus Writer: Craig Titley (based off the novel by Rich Riordan) Cast: Logan Lerman, Uma Thurman, Pierce Brosnan, Sean Bean, Kevin McKidd, Catherine Keener, Steve Coogan, Jake Abel, Alexandra Daddario, Joe Pantoliano, Melina Kanakaredes, Serinda Swan, Chelan Simmons, Brandon T. Jackson Studio Description: It's the 21st century, but the gods of Mount Olympus and assorted monsters have walked out of the pages of high school student Percy Jackson's Greek mythology texts and into his life. And they're not happy: Zeus' lightning bolt has been stolen, and Percy is the prime suspect. Even more troubling is the sudden disappearance of Percy's mother. As Percy adapts to his newly discovered status as a demi-god (his father is Poseidon), he finds himself caught between the battling titans of Mt. Olympus. He and his friends embark on a cross-country adventure to catch the true lightning thief, save Percy's mom, and unravel a mystery more powerful than the gods themselves. • Watch the Trailer • View the Photo Gallery
Analysis: Percy Jackson & The Olympians: The Lightning Thief is the umpteenth attempt by Hollywood to make lightning strike twice with an adaptation of a modern children's fantasy novel after the phenomenal success of Harry Potter. This is the first time, though, that the director that guided the first two Harry Potter movies, Chris Columbus, has been enlisted, and that connection has been trumpeted in Percy's advertising.
Percy Jackson opens on President's Day weekend, just like Spiderwick Chronicles and Bridge to Terabithia did. Spiderwick debuted to $19 million on course to $71.2 million, while Bridge launched with $22.6 million on its way to $82.3 million. Percy Jackson has a good shot at replicating those mid-range successes, if not flying higher. Disregarding how popular its source material might be, the picture's marketing has sold it as an action-packed adventure with a similar storyline and tone as Harry Potter, only tapping into well-known Greek mythology instead of wizardry.