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Weekend Report: 'Blind Side' Tackles Post-Thanksgiving Blahs

by Brandon Gray
Quinton Aaron and Sandra Bullock in The Blind Side
 

 
December 7, 2009

Though The Blind Side still packed a wallop, the movies as a whole saw a typical post-Thanksgiving slide over the weekend. However, due to the momentum from last weekend's record Thanksgiving gross, overall business was the highest the timeframe has ever seen (although not in terms of attendance), up 21 percent over the same period last year.

As indicated by their close grosses last weekend, The Blind Side out-paced The Twilight Saga: New Moon to claim the top spot. Down 50 percent, the football-themed drama had the best hold among nationwide releases, racking up $20 million. With a super $128.9 million tally in just 17 days, it surpassed Rocky IV to become the highest-grossing sports drama on record (though it's still a far cry off in terms of attendance). Among football movies, only the Adam Sandler comedies The Waterboy and The Longest Yard made more, and Blind Side will soon overtake them as well.

New Moon continued to descend at a steeper rate than the first Twilight, falling 64 percent to $15.4 million. The vampire romance, though, has long since shot past its predecessor's final tally, grossing a phenomenal $255.4 million in 17 days. The picture's even made more than and sold about as many tickets as the last Thanksgiving Harry Potter movie, Goblet of Fire, through the same point.

As expected from the post-Thanksgiving period, the new nationwide releases generated little interest. Brothers led the way with a modest $9.5 million at 2,088 sites. Armored banked a quiet $6.5 million at 1,915 sites, while Everybody's Fine gathered a disagreeable $3.9 million at 2,133 sites.

One release, though, stood out. Transylmania captured the record for the lowest-grossing opening for a movie playing at over 1,000 sites. The horror spoof grossed a mere $263,941 at 1,007 sites, stripping the 1991 feature, Rich Girl, of the title.

Among other holdovers, A Christmas Carol (2009) held better than Old Dogs and 2012, due to its Christmas theme. It tumbled 51 percent to $7.8 million, bringing its total to $115.2 million in 31 days. Old Dogs lacked traction and dropped 59 percent to $6.9 million for a $33.9 million tally in 12 days. 2012 crumbled 62 percent to $6.8 million, but its total stands at $149 million in 24 days. Down 62 percent, Ninja Assassin took a bigger hit than recent Thanksgiving action movies Transporter 3 and Hitman, grossing $5.1 million for a $29.8 million total in 12 days.

Despite much media hype, Precious saw the biggest dip among nationwide releases. The drama plummeted 68 percent to $2.3 million. Combine that with its steep decline over Thanksgiving, and it looks like the picture has lost momentum with audiences. However, its $36.3 million tally in 31 days is strong for a platform release.

In limited release, Up in the Air landed with a flashy $1.2 million at 15 sites, averaging $78,763 per location, which was greater than the debut of Jason Reitman's previous picture Juno ($413,869 at seven sites). Still, a big launch in limited release doesn't necessarily portend a bright future, and the picture's true test will be on Christmas day when it enters nationwide release.

Last Weekend
Fading 'New Moon' Eclipses 'Twilight,' 'Blind Side' Surges

This Timeframe in Past Years:
2008 -
'Four Christmases,' 'Twilight' Hold Post-Thanksgiving
2007 - 'Enchanted' Tops Slow Weekend
2006 - 'Happy Feet,' 'Casino Royale' Repeat, 'Nativity' Meek
2005 - 'Aeon Flux' Flounders Post-Thanksgiving
2004 - 'National Treasure,' 'Polar Express' Measure Up

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