News

'Phantom Menace' Opening Day: $28,542,349

by Brandon Gray
May 20, 1999

The records for opening day and single day grosses have been shattered. Phantom Menace racked up its $28.5 million from 2,970 theaters, averaging $9,610 per theater. This beats Lost World's opening day record by $6.9 million and its single day record by $2.4 million.

What makes this achievement even more impressive is that it did it on a weekday, when school is still in session, and at 311 fewer theaters than Lost World. To put this astronomical opening further into perspective, this single day gross nearly matches Titanic's $28.6 million opening weekend.

Still, some may perceive this opening as a slight disappointment. After all, the media has been quoting the "box office experts" as saying the picture was on track to rake in $35 to 45 million its first day. But understand that these estimates were from media whores trying to cash in on the hype. Consider their views as you would those of such "movie critics" as Jeff Craig or Ron Brewington, whose quotes you see plastered on the ad campaigns for even the crappiest of movies. (That is, of course, unless you ever see me quoted.)

Editor's Note: Articles published before 2001 were assigned and reported as box office briefings, not a full evaluation or analysis.



RECENT ARTICLES
4/17 Forecast: 'Transcendence' to Trail 'Rio,' 'Captain America' Over Easter
4/16 Forecast: 'Amazing Spider-Man 2' Gets Early Start Overseas
4/15 'The Raid 2': Our Fear of Subtitles Strikes Again
4/13 Weekend Report: 'Captain America' Wins Close Fight with 'Rio 2'
4/12 Friday Report: 'Rio 2' Narrowly Defeats 'Captain America'
4/10 Forecast: 'Rio 2,' 'Captain America' Could Both Reach $40 Million This Weekend
> MORE: News | Features
LATEST UPDATES
WEEKLY: April 11-17 (83 tracked)
DAILY: Thursday, 4/17 (26 tracked)
SCHEDULE: 'Seth Rogen / Joseph Gordon-Levitt X-Mas Movie'
THEATERS: 4/25 Estimates
THEATERS: 4/18 Counts
MPAA: New Ratings - 'Million Ways to Die in the West,' 'Jersey Boys,' 'Let's Be Cops' & more... >
FOREIGN CHARTS >
Mexico: Huge start for 'Rio 2' >
Japan: 'Frozen' passes $90M >
Brazil: 'Captain America' takes 1st >
Spain: Five-in-a-row for local hit >
France: 'Rio' tops 'Noah' >
Korea: The 'Captain' three-peats >
> MORE UPDATES