Weekend Box Office

by Brandon Gray
May 17, 1999

With The Phantom Menace looming, The Mummy fell an unexpected 43% to $24.9 million. Still, it has accumulated $80.6 million in just ten days. In comparison, Deep Impact also dropped 43% in its second week and had a $74 million ten-day total.

My suspicions over A Midsummer Night's Dream's potential were confirmed, as it only managed to gross $4.3 million, similar to Les Miserables' $5.0 million last May. Intended as counter-programming like The Horse Whisperer was on this weekend last year, a small marketing campaign and low media coverage combined with mixed reviews kept it from breaking out. However, the picture did have a low enough budget to at least break even in the long run.

Black Mask and Trippin' both held up well over the weekend for niche releases, making $4.4 and $2.5 million respectively. Trippin' had a notable Saturday build over Friday of 51%, while Black Mask had the lowest Sunday decline of the top ten.

Life took in $2.9 million, down only 20%. Now, how does a picture that has been consistently dropping more than 40% a week suddenly sprout legs? By adding grosses from a sneak preview. In this case, Universal stable mate Notting Hill played in Life's place Saturday night at most of its 856-theater sneak. With a reported 90% attendance, it probably added as much as $600,000 to Life's gross.

Forecast results: As a consolation prize, my predicted overall gross of the top ten was dead on, but I was way off on the individual pictures. My year-to-date accuracy fell .64%, a huge drop for only one week. What can I say? It was a weird weekend. Entrapment and a few others held up almost suspiciously well, while Black Mask and Trippin' were completely out of my radar. Perhaps the closeness of The Phantom Menace warped this weekend like a magnet to a TV screen.

For more results, check out Weekend Box Office.

6/17 'Incredibles 2' Delivers Record-Shattering $180 Million Opening Weekend
6/14 'Incredibles 2' Positioned for a Record Breaking Opening Weekend
6/10 'Ocean's 8' Steals #1; 'Hereditary' Delivers Record Numbers & 'Jurassic World 2' Roars Overseas
6/7 'Ocean's 8' Will Run Off With Weekend #1 & 'Hereditary' Readies Record Debut for A24
6/3 'Solo' Slumps in Second Weekend While 'RBG' and 'Overboard' Reach Studio Milestones
5/31 No New Summer Blockbusters This Weekend as 'Adrift', 'Action Point' & 'Upgrade' Debut
> MORE: News | Features
DAILY: Monday, 6/18 (35 tracked)
WEEKEND: Weekend Actuals, 'Incredibles 2' #1
DAILY: Friday, 'Incredibles 2' #1
WEEKLY: 'Ocean's 8' Tops the Week with $59.6m
DAILY: Thursday 6/14 (50 tracked)
DAILY: Wednesday, 6/13 (40 tracked)
DAILY: Tuesday, 6/12 (40 tracked)
New MPAA Ratings Added