The Lorax

A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Summary Details
DistributorUnited International Pictures
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Opening$785,135
546 theaters
Budget$70,000,000
Release DateJun 1, 2012
MPAAPG
Running Time1 hr 26 min
GenresAdventure Animation Comedy Drama Family Fantasy Musical
In Release214 days/30 weeks
Widest Release546 theaters
DateRankWeekend %± LW TheatersChange AvgTo DateWeekend
May 31-Jun 32$785,135-546-$1,437$785,1351
Jun 7-103$422,188-46.2%522-24$808$1,456,0672
Jun 14-175$149,758-64.5%328-194$456$1,812,7713
Jun 21-246$99,849-33.3%265-63$376$1,965,1634
Jun 28-Jul 18$78,914-21%226-39$349$2,119,6085
Jul 5-87$50,011-36.6%202-24$247$2,163,5296
Jul 12-158$47,811-4.4%146-56$327$2,234,0777
Jul 19-226$67,029+40.2%128-18$523$2,305,7248
Jul 26-29
London Olympics
10$25,446-62%89-39$285$2,397,9299
Aug 2-5
London Olympics
11$20,399-19.8%77-12$264$2,419,36410
Aug 9-12
London Olympics
12$18,679-8.4%70-7$266$2,457,66011
Aug 16-1915$12,994-30.4%51-19$254$2,487,45712
Sep 6-934$690-2-$345$2,634,86515
Sep 27-3032$781-1-$781$2,644,44618