The Help
An aspiring author during the civil rights movement of the 1960s decides to write a book detailing the African American maids' point of view on the white families for which they work, and the hardships they go through on a daily basis.
DistributorWalt Disney Pictures
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Opening$51,250
24 theaters
24 theaters
Budget$25,000,000
Release DateJan 27, 2012
MPAAPG-13
Running Time2 hr 26 min
GenresDrama
In Release340 days/48 weeks
Widest Release24 theaters
IMDbPro
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| Date | Rank | Weekend | %± LW | Theaters | Change | Avg | To Date | Weekend |
|---|---|---|---|---|---|---|---|---|
| Jan 26-29 | 10 | $51,250 | - | 24 | - | $2,135 | $51,254 | 1 |
| Feb 9-12 | 12 | $33,335 | - | 20 | - | $1,666 | $169,066 | 3 |
| Feb 16-19 | 14 | $22,908 | -31.3% | 18 | -2 | $1,272 | $205,124 | 4 |
| Feb 23-26 | 16 | $11,932 | -47.9% | 9 | -9 | $1,325 | $229,036 | 5 |
| Mar 1-4 | 14 | $11,289 | -5.4% | 9 | - | $1,254 | $251,290 | 6 |
| Mar 8-11 | 19 | $6,915 | -38.7% | 6 | -3 | $1,152 | $263,518 | 7 |
| Mar 15-18 | 22 | $3,548 | -48.7% | 3 | -3 | $1,182 | $269,352 | 8 |
| Mar 22-25 | 21 | $1,661 | -53.2% | 2 | -1 | $830 | $272,651 | 9 |
