June
29-July 1, 2001
Around
the World Round Up
by Kenan
Bresnan
Breaking almost every
opening weekend record in Japan, Steven
Spielberg's A.I.: Artificial
Intelligence smashed into the
land of the rising sun with $11.6 million
in two days on the widest number of
theaters ever in Japan, 524 screens,
including previews. It started screening
in some places at 7:30 A.M to meet the
demand and started regular screenings at
10 A.M.
A.I. eclipsed
The Matrix by 164%! to
become WB's highest opening weekend in
Japan. It's also the best June entry,
trouncing The Mummy Returns by
166%. Beating Star Wars: Episode
I -- The Phantom Menace, it
became the largest two-day opening,
exluding sneaks. And it was the highest
for a nonsequel, topping Independence
Day by 34%.
In total, the Haley
Joel Osment starrer sold 1,037,879
tickets: an all-time record, crushing the
newest Star Wars which
sold 916,540 tickets. It did, however,
fall just 7% short of the ultimate honor,
the biggest debut ever, including sneaks,
which is held by The Phantom
Menace. WB was, however, quick
to point out that A.I. would
have taken the crown if its release had
not fallen on the first day of the month,
when ticket prices in four-fifths of the
country are discounted by 44%. Bad
strategy I say. The key was that George
Lucas' epic had the benefit of two full
days of previews, while Spielberg's had
just one.
Illustrating its
dominance, A.I. garnered
64% of the total Japanese market for the
weekend. WB reported that 65% of the
audiences are female and many found the
pic so emotionally powerful they were
moved to tears. WB is shooting for a
first-week haul of $17.5 million-$18.5
million.
It looks like WB's
month long $15 million marketing campaign
is paying off. The campaign included
press conferences with Steven Spielberg
and Haley Joel Osment and Spielberg even
wrote a personal message to Japanese
audiences in a local Japanese newspaper.
Next week and the week
after should tell us weither A.I.
becomes an average blockbuster
or an Armageddon or
better yet, a Titanic.
Next week it doesn't add much
competition, but on July 14th, Pearl
Harbor debuts along with The
Emperor's New Groove. Then on
the 21st a Toho mega-animation hit Sen
To Chihiroho Kanikakuji blasts
into its homeland along with Dr.
Dolittle 2 and on the 28th The
Planet of the Apes kicks off its
world tour.
Elsewhere around the
world, it was a mixed bag for U.S.
releases. Shrek had a
monster debut in the United Kingdom, with
$6,636,620 on 470 taking the highest
screen average in the Top 15 with
$14,121. That's a local record fro
DreamWorks, which is already in jeopardy
with A.I.: Artificial
Intelligence. It was 52% ahead
of Tarzan and 74% better
than Dinosaur which
opened near November last year. But it
could only managed third place in Taiwan,
where children's movies aren't the most
popular ticket. It did manage a good
$372,000 on 48 which is 104% bigger than Chicken
Run, but that's not saying much.
Pearl Harbor raked
in $10.6 million overseas, catapulting it
past the century mark to $110.8 million.
The WWII epic took the industry's
fifth-biggest opening ever with $950,000
on 118 in Thailand, but that was still
behind Armageddon. The
film set BVI opening weekend records in
admissions in The Netherlands, where
there was a two-for-one ticket promotion
and earned $600,000 on 135 there, beating
Armageddon, but failing
to measure up to Hannibal.
In Denmark, Pearl Harbor grabbed
an impressive $444,000 on 57, besting the
Bruce Willis starrer by 50%.
Lara Croft:
Tomb Raider was this weekend's
top earner, grabbing $22.7 million from
2,585 engagements in 16 markets, but the
results were erratic. The Angelina Jolie
starrer seized the top spot in France
with $3.7 million on 696 (14% ahead of The
Mummy Returns, which wasn't a
blockbuster there). It should finish
around $5 millioin for the week. In
Germany it also took pole position with
an estimated $3.6 million on 714, neither
great nor bad.
In the smaller markets
Tomb Raider was
relatively more muscular. In South Korea
the film pulled in an estimated $2
million on 156 screens. In Norway it took
$552,000 on 69 and in South Africa it
stole the top spot with $346,000 on 78.
It was, however, number 2 in Sweden
behind local picture Beck,
taking still a good $647,000 on 58.
In Australia, Shrek
climbed to the top spot loseing
9% of its previous business cumeing an
impressive $6,455,257 in just two weeks. Swordfish
definitly found the password to
a blockbuster Down Under. It smashed into
the second spot with $1,579,341 on just
208 screens. It took the second highest
screen average ($7,593) behind IMAX's new
opener Cyberworld 3D which
took $44,533 on 2 screens for a screen
average of $22,267.
After average openigs
in Singapore and Malaysia, Atlantis:
The Lost Empire ventured into
Brazil, surfacing a fair $300,000 on 180,
which is on par with Pocahontas and
just a smidge behind The
Hunchback of Notre Dame and Hercules.
After stealing the top
spot from Pearl Harbor last
weekend Evolution ventured
off into Spain at the number two spot
with a so-so $862,000 on 281, but took
the top spot in Singapore with $310,000
on 29. It fell a good 26% in the United
Kingdom making $5,902,567 to date.
The Mummy
Returns has levitated to $185.4
millin, spurred by Japan's $22.5 million
through its fourth lap. It has just a few
territories to open in including
Bulgaria.
Next week Lara
Croft: Tomb Raider debutes in
the United Kingdom along with Dr.
T and the Women. Shrek looks
to dethrown Tomb Raider off
the spot as it debuts with Tomcats.
Dr. Dolittle 2 opened
yesterday in Australia where it will
compete with Heartbreakers and
You Can Count on Me on
Thursday. Shrek also
looks to bump Tomb Raider off
pole position in France as it opens on
700 screens.
Tomb Raider should
bump off Shrek from the
top spot in the United Kingdom taking
about $7 million. Shrek should
fall an excellent 5% or less. Shrek
will steal the top spot from Tomb
Raider in both France and
Germany taking in more than $5 million in
both territories. Shrek shouldn't
have a problem with Dr. Dolittle
2 in Australia.
These are my predicted
foreign totals for the selected films:
Pearl Harbor: $201
million
The Mummy
Returns: $205 million
Lara Croft:
Tomb Raider: $141 million
Swordfish: $85
million
Shrek: $259
million
Miss
Congeniality: $110 million
Bridget
Jones's Diary: $103 million
Moulin Rouge: $82
million
A.I.:
Artificial Intelligence: $311
million
Dr. Dolittle 2:
$91 million
*Numbers are changed
whenever a market produces unexpected
numbers.
Check out the France
Forecast
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